Audience: Effects Theory




1) Write a definition of a passive audience
 accepts media messages without challenge, consuming content uncritically and being easily influenced by its underlying meanings

2) Write a definition of an active audience: 
Active is when an audience is engaging, interpreting, and responding to media messages and are able to question the message.

3) Write a definition of the hypodermic needle theory: 
The Hypodermic Needle Theory, also known as the Magic Bullet Theory, is a concept in mass communication that suggests media messages are powerful tools that can directly influence and manipulate audiences.


4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumer and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you: 

Comments

Post a Comment

Popular posts from this blog

Demographics and Psychographics: blog tasks

1) What information do media companies use to create a demographic profile of their audience?  A demographic audience profile defines groups based on things like age, gender, income, education and occupation 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? Audience profiling provides valuable insights for every step of the customer journey. 3) What are the seven different Psychographic groups?   personality, lifestyle, social status, activities, interests, opinions and attitudes. 4)   personality, lifestyle, social status, activities, interests, opinions and attitudes . .  Psychographic segmentation is the research methodology used for studying consumers and dividing them into groups using psychological characteristics including personality, lifestyle, social status, activities, interests, opinions and attitudes. 5) What psychographic group or groups do  YOU  belong in? Think about your own int...
Read more

First Blog Task-10 Question

 First Blog 1) Which part of the course are you looking forward to most? About research things 2) What knowledge and skills do you hope to learn in Media? Researching 3) What grade are you realistically hoping to achieve in Media? 7/8 4) What was the last TV programme or film you watched? The Karate Kid  5) Why do you think that TV programme or film appealed to an audience? The Karate Kid movie because it has fighting in it. 6) What technology have you used to access the media in the last 24 hours? (Radio, TV, phone etc.) Tv and phone 7) What device do you use most to access the media? Laptop 8) Do you play videogames? If so, what do you play games on and what is your favourite game? My favourite game is free fire and  fc26 and i play on my phone or my ps5. 9) Are you on social media? If so, what social media do you have and why do you like it?  I have tic tok instagram  and snapchat so n can talk tp my friends and yes .  10) Finally, do you think the media...
Read more