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  1) What is an advertising campaign? a series of advertisement that share a singular theme message or idea.    2) What is the objective of the NHS Represent campaign?  to convince more Black and Asian  people to donate blood. 3) What does this advert want people to do once they've seen it (the 'call to action')?  donate blood to the NHS. 4) Why is the advert called 'Represent'?  to show that anyone can donate blood despite their ethnicity masculinity femininity class age  disability and ability place.    5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . 6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert? the empty chairs  could represent that there  is no one to give blood .  7) How does the advert...

1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? A unique selling point (USP), also called a unique selling proposition, is the essence of what makes your product or service better than competitors. Look at the Maltesers example above if you are unsure how to complete these tasks. Part 2: Advert Research Use Google images to research classic adverts. Find examples for the following and add them to your blog: 1) An advert with a clear brand identity 2) 3)  

1) What information do media companies use to create a demographic profile of their audience?  A demographic audience profile defines groups based on things like age, gender, income, education and occupation 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? Audience profiling provides valuable insights for every step of the customer journey. 3) What are the seven different Psychographic groups?   personality, lifestyle, social status, activities, interests, opinions and attitudes. 4)   personality, lifestyle, social status, activities, interests, opinions and attitudes . .  Psychographic segmentation is the research methodology used for studying consumers and dividing them into groups using psychological characteristics including personality, lifestyle, social status, activities, interests, opinions and attitudes. 5) What psychographic group or groups do  YOU  belong in? Think about your own int...

Audience: Effects Theory 1)  Write a definition of a  passive  audience   accepts media messages without challenge, consuming content uncritically and being easily influenced by its underlying meanings 2)  Write a definition of an  active  audience:  Active is when an audience is engaging, interpreting, and responding to media messages and are able to question the message. 3) Write a definition of the  hypodermic needle  theory:  The Hypodermic Needle Theory, also known as the Magic Bullet Theory, is a concept in mass communication that suggests media messages are powerful tools that can directly influence and manipulate audiences. 4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumer and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you: 

  1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? 22 2) How much money have the MCU films made in total according to this article? 18.2 billion 3) Why did Marvel create the Avengers films? The Avengers'' name originates from Marvel Comics and was chosen to convey a team formed to respond to threats too large for individual heroes 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? Spider-Man is a Marvel character, but Sony owns the film rights.  5) Which company owns the rights to the Fantastic Four and the X-Men?  Marvel owns the X-Men and Fantastic Four.   6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+?

1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.   4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. 5) How do your chosen adverts suggest representations of gender have changed over the last 60 years?                                                                      ...