Ownership and control
1) What is a conglomerate in the media industries? A media conglomerate is a large corporation that owns numerous companies across various mass media sectors, such as television, radio, publishing, film, and the internet 2) What is a subsidiary ? A subsidiary is a company that is owned or controlled by another company, know as the parent or holding company. 3) What are the benefits for media companies of vertical integration ? when a single company own many controls many stages at of media supply chain from production to distraction and exhibition. 4) What are the benefits for media companies of horizontal integration ? 5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you. 6) What is convergence and what device has changed the relationship between audiences and producers?