Demographics and Psychographics: blog tasks

1) What information do media companies use to create a demographic profile of their audience?

 A demographic audience profile defines groups based on things like age, gender, income, education and occupation

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

Audience profiling provides valuable insights for every step of the customer journey.

3) What are the seven different Psychographic groups? 

 personality, lifestyle, social status, activities, interests, opinions and attitudes.

4) personality, lifestyle, social status, activities, interests, opinions and attitudes..

 Psychographic segmentation is the research methodology used for studying consumers and dividing them into groups using psychological characteristics including personality, lifestyle, social status, activities, interests, opinions and attitudes.

5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups!